Reading #13

Reading #12

PD 4: Designer Ideology/Methodology Poster

Saul Bass

IDEOLOGY

Bass is famous for his use of simple, geometric shapes and symbolism. Often, a single dominant image stands alone to deliver a powerful message. These shapes, as well as type, were often hand-drawn by Bass to create a casual appearance, always packed with a sophisticated message. His ability to create such a powerful message with basic shapes makes the work even more impressive.
His aesthetics are characterized through handwritten text and intriguing, concise symbols.

 

Reading #11

Reading #10

Reading #9

Reading #8